The project is hosted by the students of Jönköping International Business School Student Association (JSA). It is an annual event arranged in Jönköping and aims to deliver fresh inspiration during spring-time. This results in a gala night where students, businesses and the people of Jönköping get together. At the show, various local stores and young talented designers are given the chance to show their latest collections and designs at the catwalk in front of an audience of 700-800 people. Spring Inspiration started 1998 with the vision of combining entrepreneurship with fashion. This is exactly what Jönköping International Business School stands for: “International at heart, entrepreneurial in mind”. The project has grown over the years, through reaching out through a greater number of media channels, which has created a bigger interest from both the public and partners. In 2012, Spring Inspiration was for the first time held at Spira, Jönköping’s own culture-house. Spira allowed a greater audience and also a modern, more professional look for the whole show. The concept was very successful and appreciated, and also got the project to a whole new level. In 2013 Spring Inspiration expanded to the other faculties at campus to get the best crew with different mindsets and create diversity from previous years. The fashion show in 2014 delivered a great night with its theme Show More. It had in total 30 designers and stores that showed their collections, and about 700 people attended the event.